How Camera-Based Parking Guidance Can Deliver More Efficiency and Create More Revenue Opportunities For Airports
5.5 min read
Airport parking operations are often overlooked as a vital element of the visitor journey. As it is the first and last touchpoint for many, making a positive first impression on first-time and frequent visitors is key to elevating their travelling experience. Camera-based parking guidance systems were designed to remove all stress and uncertainty from the parking process, providing a seamless and stress-free experience for each visitor – from initial entry to exit. All while improving overall traffic flow throughout a facility, across an entire property, and even in the surrounding area.
However, the garage is not only a critical part of the customer experience, but it is a critical part of the asset as a whole, and it must be utilized as such. The intelligent infrastructure of a camera-based system provides a myriad of additional benefits for airport parking operators to enhance facility efficiency and drive new revenue opportunities.
A Seamless Wayfinding Loop: Reducing Congestion, Increasing Efficiency, Maximizing Revenue
Equipped with wayfinding signage, smart-sensors, and an integrated software platform, camera-based parking guidance systems help reduce traffic throughout the airport parking facility while increasing efficiency. From entry to exit, visitors are quickly guided to open spaces by entry wayfinding signage, directional in-aisle digital signage, and camera-based colour-coded smart-sensors. This wayfinding loop ensures that visitors are no longer left to aimlessly comb through aisles in the garage fruitlessly, seeking elusive open spaces to park for extended periods of time. As drivers enter a space, the LED light above the parking bay turns red, so all other visitors know it is no longer available. Additionally, as spaces become occupied, the wayfinding signage is automatically updated through the integrated software to reflect these changes, so visitors instantaneously receive the most up-to-date information. This seamless parking solution reduces the number of times visitors are left searching for parking, decreasing congestion within the facility and helping to make their overall parking experience a breeze.
Guaranteeing visitors can easily and quickly find available spaces, ensures that your facility is utilized more efficiently. Often available spaces can be left vacant for extended periods simply because rushed visitors can’t find them. When this happens, these facilities suffer from underutilization and overcrowding. Additionally, these camera-based smart sensor systems come equipped with License Plate Recognition (LPR) capabilities that power integrated software extensions to help visitors find their cars upon returning to the garage. This significantly decreases the amount of time people spend exiting the facility. Again, it helps reduce traffic, maximize space utilization, and ensures the facility operates as efficiently as possible.
Creating New Revenue Opportunities
Camera-based parking guidance systems can also be used to find the hidden money in a facility to maximize revenue streams. Utilizing a software-driven camera-based parking guidance solution, airport parking operators can easily designate spaces for premium pricing — or other pricing strategies — anywhere throughout the facility. The colour-coded LED indicator is activated in the appropriate smart-sensors, guiding premium-minded visitors to that space. Once a vehicle enters a premium space, the camera-based smart-sensor feeds vehicle ID and location data to the garage’s PARCS or other revenue management system — which applies the pre-entered premium rate for that engagement. Operators can designate specific premium prices for the most desired spaces, and they can also enforce these rules and automate this payment so there is no loss of revenue. As spots are monitored closely by smart-sensor cameras, these sensors use LPR technology to assign the correct parking tariff to the appropriate vehicle occupying the space. There is no need for expensive gate systems or costly loss of spaces. Camera-based parking guidance parking technology is all-encompassing − a solution with the power to instantly increase revenues and your bottom line.
As the expectation of parking guidance systems has increased over time, camera-based parking guidance has evolved to meet these demands. By elevating the visitor experience from end-to-end, camera-based parking guidance helps encourage repeat visits and build brand loyalty. Making sure every possible space in your airport parking facility is utilized also helps ensure maximum usage per square foot. This can save millions in construction costs for a new facility. And it can postpone or eliminate the need to expand or replace an existing facility. Additionally, a camera-based PGS offers facilities the ability to solve current parking needs and plan for the future while reducing search times and traffic jams, increasing revenues, promoting higher turnover and occupancy, and maximizing facility utilization.
Reference
ParkAssist. (2022, January 7). How camera-based parking guidance can deliver more efficiency and create more revenue opportunities. Parking Industry. Retrieved January 17, 2022, from https://www.parkingindustry.ca/feature-articles/how-camera-based-parking-guidance-can-deliver-more-efficiency-and-create-more-revenue-opportunities?rq=+parking+guidance
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