Increase Your Parking Revenue Using Digital Marketing
You may be thinking to yourself: What can digital marketing really do for my stadium’s parking facility? Today, nearly 92% of drivers pre-plan their parking with a quick online search prior to heading to their destination, making digital marketing that much more imperative to the success of your stadium parking operation.
Set Expectations
Whether they’re searching for event information or parking directions, the first touchpoint for many of your attendees is online. Reassure your visitors with a strong online presence that tells them exactly what to expect when parking at your stadium. Everything about your parking, from directions and rates to how to use the parking pay stations, should be available online. Entice drivers to choose your lot by making it easy to find all the answers.
Get on Google Maps
Putting your parking lot on Google Maps is critical in today’s commercial parking market. Because if drivers aren’t pre-planning their parking, then they’re searching for parking while driving and following directions from Google Maps. By not listing a P for your parking lot location on Google Maps, you’re not tapping into a huge chunk of the market, and as a result, forfeiting significant revenue.
Make a Measurable Plan
In order to achieve a strong online presence, stadiums need to develop a digital marketing plan. The great thing about digital marketing is that its results are measurable, allowing you to see your return on investment with the simple click of a mouse.
Inquire about our digital marketing services.
About Precise ParkLink
CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.
When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.
Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.
But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.
Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.
Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.