The Toronto Parking Authority Selects Precise ParkLink as a Vendor of Record for Business Strategy and Marketing Services

Thursday, April 29th, 2022

For immediate release.

Toronto Bike Share

Precise ParkLink is proud to announce that it’s in-house marketing and communications team has been selected as part of the Business Strategy and Marketing Services Vendor of Record arrangement (VOR) for Category 1: Strategy Development and Creative Partner for the Toronto Parking Authority (TPA). 

As a Strategy Development and Creative Partner, Precise ParkLink will use expertise in bringing TPA’s brand vision to life. We will help build deliverables to engage TPA's customers and stakeholders through a solid understanding of their business challenges. We will provide a variety of creative services such as signage design, print production, digital and online advertising design, digital and online production, and media planning for social media marketing campaigns.

Following the announcement, Maria Lato, Marketing and Communications Manager at Precise ParkLink exclaimed “It is an honour to be selected as a VOR to support the TPA’s strategy development and creative service endeavours. As a parking and mobility organization based in Toronto, we are passionate about the mobility experience residents and visitors alike receive within the city; and are eager to assist the TPA in making the customer experience easier, safer and faster. Moreover, as a parking and mobility industry leader with over 30 years of experience, it is a privilege that our in-house marketing and communication team’s niche skills and expertise in both marcom and mobility is recognized with this opportunity. Our in-house marketing team truly values the impact of digital marketing and enjoys deploying creative strategies that result in excellence for parking operators. We look forward to supporting the TPA’s customer experience and journey as a mobility leader.” 

Precise ParkLink has a long-standing partnership with the TPA. Precise ParkLink's in-house marketing and communication team will support the TPA's journey in becoming a global mobility leader. We look forward to enhancing our partnership with the Toronto Parking Authority and are looking forward to further supporting the parking and mobility experience within the City of Toronto. 

For more information, contact:

Maria Lato

Marketing & Communications Manager

Precise ParkLink Inc.

416.398.4052 ext. 512

mlato@precisebi.com

 

Sasha Rana

Director, Customer Experience & Marketing

Toronto Parking Authority

437.339.3347

sasha.rana@toronto.ca

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