As an account executive, Shana is responsible, first and foremost, to our clients and to their customers. In practical terms, that means understanding how the end user will interact with a parking operation, and it means advocating internally on behalf of your projects and the business objectives they serve. In particular, as current and prospective clients look to adapt their operations to customers’ growing preference for the convenience of mobile-based technology, Shana’s enthusiastic about demonstrating the value of Precise ParkLink’s digital parking technology offerings.

Shana’s problem-solving nature and innate ability to connect with people and the challenges they face led her to study biomedical science at the University of Guelph and to pursue a career in the healthcare sector. Since 2022, she’s been applying these skills in service of our clients and their needs, initially as a proposal writer and software demonstrator within our proposal development department, and since early 2025, as part of our sales team.

This transition from proposal development to sales was a natural one. Early on, Shana demonstrated a commitment to open communication that ensured internal and external stakeholders alike were regularly engaged to meet firm deadlines; in her present role, this transparency keeps her clients informed of how their initiatives are progressing along realistic timelines. Moreover, the adaptability she demonstrated as a proposal writer in managing shifting priorities and competing deadlines today keeps her responsive to shifts in consumer demand and to sites’ evolving operational needs.

Shana’s interest in health and wellness remains unabated despite her career change; in fact, it forms a core part of her life outside work: she’s an avid equestrian, she volunteers with Durham Outlook’s kitchen and foodbank as well as the Durham Humane Society, and especially on weekends, she enjoys hikes with her husky, Simba.