Jasmine plays a critical role in developing and maintaining our clients’ online presence to drive organic traffic and improve their search engine rankings. Applying industry best practices and Precise ParkLink’s own search engine optimization strategy, she’s responsible for managing over 20 individual websites as well as over 700 client-specific pages, each of which makes a significant contribution to the overall success of our clients’ parking operations.

Jasmine completed her BA in Communication Studies from Wilfrid Laurier University in 2017 as well as a further graduate certificate in Marketing Management from Seneca College in 2018. Since joining Precise ParkLink’s Marketing department later that same year, she’s seen her responsibilities grow considerably, steadily rising from coordinator roles through to leadership positions within the department.

Today, building on her experience as lead SEO strategist and leveraging her exposure to virtually every aspect of the services Marketing offers, Jasmine’s ideally suited to lead a small team of specialists who contribute to Marketing’s broader initiatives. This team of on-page optimization, local and technical SEO, and search engine marketing professionals works to improve clients’ Google Analytics KPIs as well as their Google Ads in support of their business objectives.

Key to Jasmine’s success in a leadership role within the Marketing department are her collaborative approach to work and her ability to maintain a broad knowledge base. These qualities make her a valuable asset to her team and to the department as a whole, ensuring that Marketing’s services continue to exceed our clients’ expectations and that Precise ParkLink’s solutions continue to set us apart in the market.

Jasmine lives a very active lifestyle outside of work. She can often be found in spin and Pilates classes or, as time and weather permit, hiking outdoors and travelling the world. And as if her plate weren’t already full enough, she still manages to find the time to prioritize spending quality time with her family and friends.

Articles:

• A Complete SEO Guide for Parking