SEO vs. Local SEO: What’s the Difference?

Q&A with SEO Manager Jasmine Li

3 min read

The evolution of the internet and search engines has been remarkable since their inception. Today, there are sophisticated methods to organically enhance website rankings on various search engines, thereby boosting website traffic through SEO.

To delve deeper into the realm of SEO and what it means for parking, we sat down with Jasmine Li, Precise ParkLink's SEO Manager, to discuss the distinctions between SEO and local SEO.

Q. What's the difference between SEO and Local SEO?

A. Search Engine Optimization (SEO) enhances a website's technical setup, content relevance, and link popularity. The objective is to elevate its search engine rankings and align it with user search queries. SEO best practices incorporates relevant keywords in titles, meta descriptions, descriptive URLs, and alt tags.

Local SEO, on the other hand, is a strategy aimed at improving businesses' visibility in local search results on platforms like Google or Bing. Businesses with physical locations, such as parking facilities, benefit from optimizing their websites or web pages to their specific geographical area. For instance, individuals searching for "parking near me" will encounter search results tailored to parking options in their vicinity.

SEO and Local SEO play crucial roles in enhancing online visibility, working diligently behind the scenes to improve website rankings and attract more traffic.

 Want to learn more? Watch the full Q&A below!