How You Can Join The Urban Mobility Evolution
What your organization needs to get started.
5 min read
When it comes to the customer journey, we all want one thing; convenience. Convenience from planning, commuting, arrival, and every moment in between. This desire is slowly becoming a reality as society embarks on an urban mobility evolution, connecting customer journeys every step of the way. The vision of urban mobility intelligence requires a new paradigm in how all assets of our everyday think and work together. Major cities are leading the charge, adapting to become smart cities as the need for interconnectivity and their populations grow. It is time for us to follow suit, offering a willingness to adapt to the future of urban mobility.
As we work diligently towards achieving a unified and urban intelligent society that benefits the economy and the end-user, it is vital to ensure that all the goals of smart urban mobility are being met. All governments, businesses and citizens must work collectively to welcome the new era of connectivity. The journey towards digitalization is a marathon, not a sprint, so how can you equip your business to stay in the running? Through enabling economic development by supporting accessibility, sustainability and livability.
Historically, buildings were built to accommodate the needs of the time period. The unfortunate reality is that now, they do not have the infrastructure to accommodate todays way of life. However, this roadblock can be navigated through collective efforts. It is up to property owners and managers to take a step back, and identify todays goals and how they can be achieved. Once the end goal is identified, we can then put easy next steps in place to achieve it.
Parking is a crucial component in our journey to becoming smart and achieving urban mobility intelligence. To transition your business to meet current and future urban mobility needs, you must first create a seamless journey for your customers by integrating innovative technologies. But let’s be clear, hardware is not the only key to urban intelligence- software solutions are also. Connected access control, mobile payment and reservation platforms, digital permit software, and virtual customer service work collectively to connect visitor journeys at all touchpoints. Like all societal evolutions, digitization opens the door for questions and concerns from your customers. Luckily, reinforcing this journey through virtual technologies will help mitigate common challenges for businesses and their customers.
The sole fuel of this need for convenience is a result of the age of the smartphone. A technology that connects us, places and things quickly and more efficiently than ever before. Creating a gateway that allows organizations to drive advancements in urban mobility. Connectivity is the new utility for buildings and cities, allowing you to get where you need to go with complete ease. But mobile parking solutions have become more than just a payment platform—it’s now entering the space of connecting customer journeys from one place to the next, being the perfect avenue to do so since parking is at the heart of most commutes.
Parkedin, Precise ParkLink’s mobile platform combines reservations, navigation, payment, loyalty programs and permits into one platform. But that’s not all. Future technology integrations like license plate recognition and Bluetooth low energy access will revolutionize the entire journey further than ever before.
Alongside mobile technologies, parking management, including data collection, exchange, and intelligent interoperation, are becoming the backbone of urban mobility intelligence. We are now able to not only see how buildings are operating through a single pane of glass, but we are also able to see the historical shift in how they are built. Live remote access management systems allow you to stay connected, all while getting an inside look into customer trends. The parking world is extending so fast beyond just parking and facilitating urban mobility intelligence—and it only makes sense since parking is always a stop along the way in our journeys. Urban centres have adopted a need for ultimate interconnectivity; this is why we’ve begun creating an intelligent ecosystem comprised of reporting, artificial intelligence, live central management and control, for your clients and their customers to enjoy. Data platforms like ZERV will allow you to connect each property within your portfolio to a network of integrated, intelligent platforms with QR code, barcode, BLE and LPR access.
Now is the time to adopt connected solutions that instill confidence and provide ultimate control for your organization, customers, and communities. The parking and mobility industry is rapidly changing, with no signs of slowing down. As we brave the path of urbanization, it is up to society to mitigate a more sustainable and interconnected way of life.
References
Lato, L. (2021, August 16). Multimodality and Parking: The End-to-End customer journey with Parkedin. ParkingIndustry. https://www.parkingindustry.ca/feature-articles/multimodality-and-parking-the-end-to-end-customer-journey-with-parkedin.
Precise ParkLink | Parking Management Services. (2021, August 26). What is Urban Mobility? - Precise Parklink: Parking management services. Precise ParkLink | Parking Management Services. https://www.preciseparklink.com/news/what-is-urban-mobility.
The role of parking in urban mobility - Precise Parklink: Parking management services. Precise ParkLink | Parking Management Services. https://www.preciseparklink.com/news/the-role-of-parking-in-urban-mobility.