Increase Parking Occupancy in 2022 With Location Pins

Integrate your location with a variety of online maps and in-car navigation systems.

2 min read

Did you know that, on average, drivers spend 17 hours a year searching for parking? For many, visiting an unfamiliar destination requires research, time, and planning. Gone are the days of circling the block in search of that elusive "P" sign. With in-car navigation system advancements and various online maps such as Google and Waze, technology does most of the heavy lifting when finding parking and increasing parking occupancy.

No matter how close or readily accessible your facility may be, visitors tend to opt for the parking facility that appears on top search results for the sake of convenience.  

Ensuring your location is present on various online maps and in-car navigation systems is a standard digital marketing tactic that results in increased parking revenue and occupancy rates. Below is a list of popular online maps and in-car navigation systems your parking location should be present on in 2022.

When your location is present on these maps, customers are granted immediate access to everything they need to know about your facility, including the address, photos, hours of operation, nearby venues, and rates.

Raising location awareness for your facilities gives you the power to take your business to the next level. Establishing a presence both online and on various navigation systems will enable you to guide drivers directly to your parking facility, leading to increased traffic and revenue.

References

Logix, P. (2020, September 18). Is the search for parking making your roads congested? Parking Logix - Intuitive Parking Counting. Retrieved December 9, 2021, from https://parkinglogix.com/search-for-parking-roads-congested/#:~:text=Wasted%20Time%20%26%20Money&text=Surprisingly%2C%20quite%20a%20lot.,more%20time%20looking%20for%20spots.

Parking management services - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved December 9, 2021, from https://www.preciseparklink.com/gw-parking-management-services.

ParkLink, P. (2021, May 10). Local seo and its importance for parking operations. Parking Industry. Retrieved December 17, 2021, from https://www.parkingindustry.ca/parking-management/local-seo-and-its-importance-for-parking-operations?rq=local+seo