2024 Outlook: Rethinking Parking Management with Technology
4 min read
Published on Parking Industry Insights
Author: Bosco Tse, Client Relations Manager, Precise ParkLink
Updated: July 2024
The world is changing. Gone are the days when technology enhanced our daily lives. Now, it fuels our expectations for how we get around, interact with others, and every moment in between.
For instance, technologies such as smart parking meters, license plate recognition systems, and parking guidance systems have transformed the way we manage parking. Thanks to these intuitive technologies that combine connectivity and intelligence, managing a parking program is now more comprehensive. The barrier between management and technology has been broken, allowing the two to work together to create a parking strategy that is successful and easy to manage simultaneously.
Below are four ways parking technologies can create a paradigm shift, a significant change in the way things are done, that focuses on crafting easy and efficient experiences for you and your customers.
1. Remote monitoring for ongoing operational and customer support.
As a parking facility manager, your role is demanding, and being in multiple places at once is nearly impossible. That's where remote monitoring solutions come in. These tools, along with digital customer service, provide a 24/7 connection to your onsite operations and devices. This digital operation not only streamlines processes and reduces costs, but also ensures constant contact with your customers and technology. With immediate, multi-lingual customer assistance and your devices being monitored with back-end support, these parking solutions are a lifeline, ensuring your business's pulse remains strong.
2. A comprehensive suite of self-management tools.
Having complete insights and control over your parking portfolio is easier than you may think, with self-management tools that allow you to control your program from anywhere, anytime. These tools empower you to connect, control, and maximize results from analytics and business intelligence to live system monitoring and application control, revenue reporting, validation, subscriber and reservation management. Smart parking operations need to utilize these tools to pinpoint what is and isn’t working within their facilities and make the necessary readjustments or additions.
3. Intuitive hardware solutions that create easy customer journeys.
Parking technology has come far from the traditional coin-based parking meters that lined most city streets. Many intuitive hardware solutions now create a seamless parking experience and provide you with the data necessary to help you streamline your operation. Thanks to smart and connected gated and meter technologies, license plate recognition, parking guidance systems, and EV charging stations, property managers like you now have unlimited access to onsite activities, keeping you up-to-date on key performance indicators and your overall parking program.
4. Creative strategies that drive impactful results.
Parking facilities are now more than just a place for your customers to park. They are destinations fuelled by creative strategies that drive impactful results. Implementing a unified strategy such as digital marketing, signage and wayfinding, loyalty programs, advertising, and last-mile services will bring your operation to the next level, elevate your customer experiences, and transform how your parking is managed.
Leveraging technology is an essential component of running a successful parking operation. Integrating intelligent technologies will give you insights into managing more efficiently, increasing operational performance, and deploying dynamic solutions.
Reference
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