What KPI’s Do I Need to Measure to Ensure My Digital Marketing Efforts are Effective?

Q&A with Cassandra Carchesio, Marketing and Communications Manager

2 min read

Tracking the effectiveness of your digital marketing efforts is paramount for businesses striving to remain ahead—and parking is no different. Key Performance Indicators (KPIs) guide marketers and facility managers toward success by quantifying the impact of their strategies. 

So, how do you measure the effectiveness of your marketing efforts? We asked Precise ParkLink’s Marketing and Communications Manager, Cassandra Carchesio, what you need to do so.

Q. What KPI’s do I need to measure to ensure my digital marketing efforts are effective? 

A.To ensure your digital marketing efforts for your parking lot are paying off, you will need to measure several key performance indicators. These include, but are not limited to, the total number of users that visit your website or a specific webpage, the total number of sessions, which is how many times the webpage was visited, the average engaged time per session, which is the average amount of time users spend on the webpage, and engagement rate which is the percentage of users who interacted with your webpage or a piece of content.

However, to track these KPIs, you must ensure that all content you post online has a unique URL and tracking code that will allow you to monitor these actions.

 Want to learn more? Watch the full Q&A below!