Event Roundup: Precise ParkLink Hosts Second Annual Partner’s Event ParkXpo!
On Thursday, October 24th, Precise ParkLink hosted its highly anticipated second annual ParkXpo event. Focusing on keeping our partners up to date on the latest industry trends and Precise ParkLink initiatives, this year’s event offered exciting sessions led by thought leaders on varying parking and mobility-related topics.
Held at the Toronto Marriott Markham Hotel, attendees also enjoyed gourmet eats and beverages, engaging networking opportunities, and the chance to explore Precise Lane, four interactive booth experiences, including the official launch of our Hypercharge EV charging solutions.
And back by popular demand, Ray Chance – Illusionist, Street Magician, and Entertainer – once again dazzled guests with his mesmerizing sleight-of-hand magic. But that’s not all—we ended the night with a cocktail reception to re-engage with partners and discuss key learnings from this year’s event.
In case you missed it, below is a roundup of the day!
Keynote – Canada’s Economic Outlook: Where We Are & Where We’re Heading
Keynote Speaker: Sal Rabbani, Managing Partner, Advisory Services, BDC Bank
The day started off with a Keynote session presented by Sal Rabbani, Managing Partner of Advisory Services at BDC. Sal provided insights into Canada’s current economic state and what is to come. He highlighted the industries that are seeing the most growth, current economic forecasts, and concrete actions businesses can take to ensure long-term success.
Session 1 – The Road to Electrification: A Strategic Blueprint for Canadian Organizations
Session Speakers:
Andrew Sgorlon, Technical Sales Support Manager, Precise ParkLink
Ian Hodgins, Head of Growth & Partnerships, East, Hypercharge
Following Sal, Andrew Sgorlon, Technical Sales Support Manager at Precise ParkLink, alongside Ian Hodgins, Head of Growth & Partnership, East at Hypercharge, gave insight into what parking operations can do to prepare for Canada’s EV evolution as the country gets closer to its net-zero emissions goal by 2050. They covered the importance of investing in EV charging technology for your parking facility and the slew of government incentives currently available to make the investment more cost-effective. They also highlighted the key differences between the various EV tech on the market and ensuring continued compliance with Canadian and industry regulations.
Session 2 – Community Centric Development: The Well Model
Session Speakers:
In our second session, we explored Toronto’s newest and first truly mixed-use community, The Well, with Adamo Donatucci, Business Development & Strategy Officer at Precise ParkLink and Anthony Casalanguida, General Manager at The Well. Adamo provided us with a breakdown of Precise ParkLink’s long-standing partnership with RioCan REIT and the state-of-the-art parking system and services that are currently in place. Anthony discussed the vision behind The Well, how it came to be, and how the parking facility aligns perfectly with their commitment to providing top-tier amenities.
Session 3 – Mastering the Art of Digital Marketing for Parking: The Ultimate Guide to Google’s Top Spot
Session Speakers:
Cassandra Carchesio, Manager, Marketing & Communications, Precise ParkLink
Shirley Shen, CPA, CMA, Manager, Parking Services and Finance, Toronto Metropolitan University
During our panel discussion, panellists Cassandra Carchesio, Manager of Marketing and Communications at Precise ParkLink, Jasmine Li, Search Marketing Manager at Precise ParkLink, and Shirley Shen, Manager of Parking Services and Finance of University Business Services at Toronto Metropolitan University (TMU) dove into the importance of digital marketing for parking programs. Cassandra and Jasmine discussed how the digital marketing industry has rapidly evolved within the last decade and what you need to consider to ensure your parking facility appears in top Google Search results. Shirley looked closely at the marketing services Precise ParkLink provided TMU and how they effectively increased occupancy levels during the summer months.
Session 4 – 2025 Outlook: Setting You Up for Success Today and Beyond
Session Speakers:
The day’s final session was led by our C-Suite team, Luigi Lato, Chief Operating Officer at Precise ParkLink and Emmanuel Lereno, Chief Digital Transformation Officer at Precise ParkLink. Luigi took the audience through Precise ParkLink’s amazing 35-year history in the parking and mobility industry, while Emmanuel spoke about key trends shaping the industry and how Precise ParkLink is incorporating them into its emerging technology strategy. They also covered how Precise ParkLink is continuously adapting to the ever-changing parking and mobility industry.
Precise ParkLink looks forward to continuing to host ParkXpo for its valued partners for many years to come!
Stay tuned for ParkXpo 2025 event details!
