Manager, Marketing and Communications
Company Description:
As Canada’s parking and mobility industry leader, Precise ParkLink is a nation-wide managed services and technology firm with more than 800 employees across Canada, a head office in Toronto, and 18 supporting offices across the country.
Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. They supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.
Job Summary:
Precise ParkLink is seeking a Manager, Marketing & Communications to lead corporate marketing strategy, digital programs, and client-facing initiatives. This role is responsible for developing campaigns, overseeing brand communications, and driving performance across digital channels to support company growth and industry leadership. The Manager works closely with executive leadership, sales, and product teams while managing the Marketing & Communications team.
Location: 99 Floral Parkway,North York, ON M6L 2C5, Position is in-office.
Employment: Full-time
Compensation: $80,000 - $100,000/year
Hours: 37.5 hours per week, 9:00 AM - 5:00 PM
Mandatory Attributes:
Advanced communication skills, both written and verbal
Strong analytical and data interpretation skills
Creative, strategic thinker with strong problem-solving abilities
Advanced organizational and project management skills
Ability to manage multiple initiatives in a fast-paced environment
Strong attention to detail and commitment to quality
Ability to work independently while collaborating effectively with cross-functional teams
Professional and confident presentation and public speaking skills
Adaptable, flexible, and solution-oriented mindset
Job Responsibilities / Duties:
People and Team Management
Manage and mentor the Marketing & Communications team, including resource planning, recruitment, performance management, learning and development, and career planning
Provide leadership and guidance on marketing initiatives and departmental priorities
Marketing Administration
Support departmental marketing operations and budget oversight
Coordinate cross-functional marketing initiatives with internal departments including sales, operations, and technology teams
Events
Represent the company at industry events, conferences, and networking engagements
Support strategy development and execution for corporate webinars and annual ParkX Partners Event Series events
Client Marketing Representative
Act as a marketing representative for client marketing initiatives
Support marketing strategies, presentations, and special projects on behalf of clients
Participate in marketing and sales presentations supporting new business development
Public Relations and Communications
Manage media relations and corporate communications initiatives
Draft press releases, executive communications, and corporate messaging
Oversee reputation management initiatives including online reviews and public responses
Support crisis communication planning when required
Public Speaking
Host marketing presentations and support sales presentations at client meetings and industry events
Content Development
Develop high-tier marketing content including industry articles, presentations, proposal responses, and marketing materials
Lead messaging development for new products, services, and company initiatives
Ensure brand consistency across marketing and communications materials
Product Launches
Develop positioning and messaging for new software and hardware solutions
Collaborate with product teams to translate technical capabilities into clear marketing communications
Support internal demonstrations, sales presentations, and marketing materials for product launches
Draft and review press releases and communications related to product announcements
Social Media Management
Develop corporate social media strategies and oversee overall performance
Review and approve all social media content prior to publishing
Monitor monthly performance and report quarterly insights to executive leadership
Oversee social media activity for affiliated companies and brands
SEO and GEO
Support marketing strategy related to search engine optimization and generative search visibility
Develop and review SEO-focused website and digital content
Search Engine Marketing
Support marketing and communications components of paid advertising strategies
Develop and review website landing pages associated with advertising campaigns
Email Marketing
Support strategy development and oversee the performance of email marketing programs
Review performance metrics and provide reporting insights
E-commerce
Support marketing strategy related to digital services and online transactions
Continuous Learning
Stay informed on trends and developments in digital marketing and communications
Provide internal recommendations and educate the team on emerging marketing tools, technologies, and strategies
Qualifications:
Minimum 6 years of experience in marketing, communications, or digital marketing, 4 years of managerial experience is an asset
University degree in Marketing, Communications, Business, or a related field
Strong written and verbal communication skills
Experience with digital marketing platforms and analytics tools
Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Valid Canadian driver’s license preferred and clean Driver’s abstract, as travel may be required
Hiring Contact:
Please submit all resumes via email to Elena Grizodub, HR Coordinator, tsrs2@precisebi.com
Precise ParkLink is an equal opportunity employer committed to inclusive, barrier-free recruitment and selection processes and work environments. We will accommodate the needs of applicants under the Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment process. Please advise the Resource Department to ensure your accessibility needs are accommodated throughout the process.