Rogers Centre
The Client
The Rogers Centre is a monumental, multi-purpose stadium located in the heart of Toronto’s downtown core, nesting directly beside the City’s iconic CN Tower. The stadium is best known for being home to Canada’s only Major League Baseball (MLB) team, the Toronto Blue Jays.
The Challenges
The parking technology at the Rogers Centre experienced regular technical difficulties. Malfunctions became so frequent that the pay stations remained out of order and unable to collect revenue for the stadium. This resulted from the parking technology provider not being able to maintain, service and support its solution.
In addition to the malfunctioning parking system, the Rogers Centre was faced with a new municipal bylaw prohibiting busses from picking-up and dropping-off passengers in front of the stadium. This bylaw was passed with hopes to reduce congestion throughout the City. However, despite this bylaw, busses continued to pick-up and drop-off fans in restricted zones, which became a liability for the Rogers Centre.
As a result, the Rogers Centre required a parking solution that consisted of reliable parking technology and successful parking management strategies. Two factors that would help them regain and generate revenue and successfully manage shuttle parking.
The Solutions
The Rogers Centre chose to invest in Precise ParkLink’s gated parking technology fully supported by local maintenance and technical support program. Connected in real-time to a 24/7 live central monitoring facility — IPARC — the Rogers Centre’s parking devices are monitored at all times, ensuring technicians are dispatched immediately when maintenance or technical service is required.
To withstand the high volumes of traffic flowing in and out of the stadium each day, Precise ParkLink designed the parking infrastructure to accommodate reversible entry and exit lanes. As a result, entry lanes can be converted into exit lanes and vice versa, accommodating large influxes of one-way traffic during peak times.
As a solution to the newly imposed bylaw, Precise ParkLink’s in-house Research and Development team created a parking reservation system enabling busses to prepay and reserve parking. This shuttle reservation system allowed all stakeholders to operate entirely within Toronto's bylaws.
The Result
Precise ParkLink’s partnership with the Rogers Centre has resulted in a successful parking operation. There has been a significant increase in parking revenue due to the reliable technology, smart traffic infrastructure, and an effective shuttle parking system.
Skidata gated parking technology
Technical maintenance and support
Live central monitoring
Shuttle services
Reservations
Signage
Financial processing
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About Precise ParkLink
CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.
When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.
Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.
But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.
Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.
Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.