Edison Centre Parking Case Study

 
 
 
 
 

About the Edison Centre Managed by Stockton & Bush Property Services Inc.

  • Property management company based in Toronto, Canada

  • Their main goal is to solve real estate-related challenges in a cost-effective, efficient, and timely matter for their clients

  • The Edison Centre (managed by Stockton & Bush) is situated in the heart of Toronto’s uptown neighbourhood of Yonge and Eglinton

  • Within walking distance of many sought-after amenities including eateries, shops, and entertainment venues, the location sees significant traffic all year round.

  • The Edison Centre houses various corporate and service offices that make the centre a common destination for all

Edison Centre

The Challenges

  • Parking revenue generation

  • High traffic location with low transient parking due to nearby parking facilities

Marketing Strategy

  • Enterprise-level marketing campaign

  • Search Engine Optimization (SEO): building an online presence from the ground up

  • Providing information to new and regular visitors such as a digital FAQ library, instructional videos

  • Advertising locations Google and Waze maps

  • Paid Instagram video campaign

The Results

  • Requests for directions on Google significantly spiked upon commencement of ad campaigns

  • Both Google and Waze Ads positively impacted location awareness and increased the likelihood of transient customers requesting directions to the Edison Centre

  • An added revenue stream

By the Numbers

 
 

459

Total requests for directions to the Edison Centre in one month

 
 

382

Requests for directions on Google in one month

 
 

$4,879

Parking revenue generated in one month

Final Words

“Precise ParkLink has proven to be a leader in the parking and mobility industry, so it was only natural to select their marketing and communications team for marketing services for the Edison Centre. Their proven knowledge and success in all things digital marketing made them an obvious choice and is what will help them to remain agile when it comes to promoting our facility and its services. We look forward to working with them for years to come.”

- Pedro Cazzarotto

Project Manager

Stockton & Bush Property Services Inc.

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MUNICIPAL PARKING MANAGEMENT SOLUTIONS

 

About Precise ParkLink

CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.

When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.

Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.

But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.

Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.

Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.

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